Do you still remember the movie “The Matrix”? In 1999, Keanu Reeves aka Neo and others fought in a simulated reality, a computer-generated dream world. If you look at today’s development in VR (virtual reality) and AR (augmented reality) technology, this film no longer seems to fulfill this dream-world character very much. The digital world […]
Author archives: Sue May
Digitally enchanted online shops
Books, information, social exchange … the Internet has digitally changed our daily lives forever. In our everyday technology, nothing is impossible, and it has long become normal to order even your toilet paper and toothpaste online. The selection of products is limitless, the ordering process is convenient, no closing times, travel routes or queues. Similar […]
Digital lipstick instead of product testers on the shelf
The pandemic outbreak of the Coronavirus, Covid-19, has eventually also tackled the beauty industry. In order to protect employees and clients, stores of big cosmetic brands closed their doors temporarily for precautionary reasons. Too risky to spread the virus in client contact and cosmetic testing. Augmented reality offers a great alternative in times like these. […]