AR gives users the full ability to examine their prospective car and all its technical details through virtual technology in a showroom on-screen. Potential buyers can configure their car in their favorite color, add every available feature and play around with any conceivable option.
Customers can “park” the virtual version of their dream car in their own driveway, garage or living room and go into the car’s interior taking a detailed look at the equipment, lift the chassis and explore any preset feature. A photo-realistic, virtual version of the car can even be shared with friends on social media or through messenger. The image-based lighting blends the virtual model perfectly with the environment.
Augmented Reality connects consumer, product and product features. Retailers benefit from the ability to overlay additional information, visual stimulus and interaction on top of car configuration, combining the digital world with the physical one in a targeted and innovative way.
The current situation with topics such as social distance rules and strict hygiene measures requires beauty shoppers to go new ways in dealing with makeup testers and product samples.
With the latest in augmented reality technology, ARI builds a bridge to the virtual shopping world to test products without having to enter a physical store.
